行业资料

First, our platformretrieves all the relevant online consumer conversations surrounding a category; in this example, 14+ million US Beer and Cider conversations between Sep2021 – Sep 2023. AI language models help us analyze this data and isolate a...

We analyze what consumers are actively talking about online to fuel Insights and Innovation for some of the world’s leading consumer goods brands. In this report we are exploring the future drivers and trends in the UK Cosmetics category . The ins...

Social listening tools like Brandwatch or Talkwalker help marketers identify audiences and influencers while powering short-term digital and media activity. But so far, social data hasn't been utilized against higher-level consumer intellige...

Hello, we're Black Swan, and we fuel smarter CPG Insights and Innovation programs through our consumer intelligence platform. In this report we're exploring the key battlegrounds between the Vitamins, Minerals & Supplements (VMS) categ...

Hello, we're Black Swan, and we fuel smarter M E A L S CPG insights and innovation programs through our consumer intelligence platform. In this report we are going to explore the battle between price and value in the food and beverages categor...

We're Black Swan Data – a technology company that applies AI to millions of social media conversations to deliver best-in-class consumer intelligence. This report leverages tens of millions of publicly available conversations to help brands un...

Hello, we're Black Swan, and we fuel smarter CPG Innovation programs through our consumer intelligence platform. In this report we're exploring The Future of Skincare in the US market. The insights inside do not come from surveys or focus ...

The energy drinks market is growing, growing and growing. US consumers spent $23.5 billion on this category in 2022, and that's predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this w...

So you’re a CPG marketer, we know 2022 was a tough year to innovate, and 2023 might be a similar story. Consumers’ spending is being squeezed, the economic future is uncertain, and growth is harder to come by. It’s a perfect storm. CPGs are moving...

Inflation, supply chain disruption and a cost-of-living crisis on the back of a global pandemic have rocked consumer confidence. Everybody's being squeezed. Consumers’ weekly shop is getting more and more expensive and their purchasing and con...

New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend. Tensions between brand loyalty and novel newcomers, between price and value, and between a product's efficacy and sustainability ...

We're Black Swan Data – a technology company that applies artificial intelligence to millions of social media conversations to deliver best-in-class consumer intelligence. Our predictive engine can tell you which consumer behaviors and trends ...

This report’s dataset contains 86+ million online dialogues and conversations from the last two years, all of which include terms related to Snacking. We structure consumer conversation topics into a ‘bottom-up’ trend framework based on how consum...

Questions you’re probably asking right now: 1. How is inflation impacting my category, portfolio, and brands? 2. Which elements of my product concept are most relevant when consumers are squeezed? 3. Should I dial down sustainability and dial up t...

Prices are going up, consumers’ disposable income is being squeezed and behaviour is changing. Across all CPG product categories, we’ve seen a 72% increase in conversation involving economic topics and financial concerns. For brands to win in this...

Right now, millions of consumers are talking about your category on social media, in product reviews, blogs, forums and more… • This is a rich, robust and unprompted data source that transforms our ability to understand what’s really driving consu...