USC Annenberg：2023全球传播报告——新信誉（英文版）

The 2023 Global Communication Report, “New Reputation,” incorporates themes explored in previous reports about social purpose and corporate activism into the rubric of reputation, which has always been the purview of our industry. PR professionals are devoting an increasing amount of time and energy to building and protecting the reputations of their companies and their clients. That job has never been more important or more challenging because the rules of the game have changed — forcing us to