奥纬咨询：2024媒体在体育领域的新策略报告（英文版）

Sports content reaches a large portion of the population. It is hard to find a person that doesn’t like a single sport. In Europe and the US typically more than 70% of the population is engaged with Sports. It commands very high engagement from the fanbases, and it carries emotional attachment to teams, players and leagues. Even if people don’t follow the top leagues everyone knows Leo Messi, Tom Brady and Roger Federer to name a few sports celebrities. Finally, sports is one of the very