凯度：2023全球美妆趋势报告（英文版）

Regional routines across generations In the sprawling mosaic of the global beauty industry, where trends flicker to life and fade away in the blink of an eye, having a steadfast compass is not just helpful—it's essential. Here, in this report, Kantar’s Worldpanel exhaustive data sets serve as that compass. We've aligned our purchase panels and usage panels through the lens of beauty products to understand not just numbers but the narrative that runs through the beauty sector, by gener