麦肯锡：2023年农业科技：解决农民采用的困境报告（英文版）

Agriculture technology (agtech) has an adoption challenge. There are multiple barriers to scaling from an industry perspective—such as fragmentation, lack of standard data architecture, and cross-platform interoperability. In this article, we evaluate the challenges related to farmer adoption, sharing the “voice from the field.” With recent increases in on-farm profitability and strong investments over the last decade, there is a high openness to innovation, yet adoption is slow. On one hand, mo