尼尔森IQ：2025年未来财富增长引擎的研究报告（英文版）

For years, Gen X has been dubbed “the forgotten generation” in media, policy, and even marketing campaigns. Skipped over or bundled in with Boomers or Millennials, this small but mighty generation has quietly become the engine of global consumer spending. This report will show why the next decade represents a once-in-alifetime opportunity for manufacturers and retailers to capture Gen X loyalty and lifetime value.