Pimberly：2020用PIM打破电子商务的关键绩效指标白皮书（英文版）

To help you understand KPIs and how to read them, we’ve put together a list of the top ecommerce KPIs and key metrics you should be reviewing on a regular basis, and how PIM can help you smash those goals. We’ll start by bringing you up to speed on PIM and KPI fundamentals. After that, we’ll run through the main KPIs you should be tracking at every stage of the eCommerce buyer journey: Discovery, Consideration, Conversion, Retention, and Advocacy. Then we’ll explain how Pimberly (the world’s