AAA Agency：2025年日本游戏与网红营销状况报告（英文版）

Japanese gaming has a rich history of innovation and success, with major companies like Sega, Nintendo, and Sony shaping the industry, and its Tokyo Game Show being one of the most influential gaming expos in the world. Its games inspired the whole gaming movement worldwide, attracted investment to major Japanese studios, and boosted tourism in the country, with visitor numbers and spending reaching record highs in 2024.