凯捷Capgemini：2025年一窥高度情境化的客户体验未来报告（英文版）

While many brands try to work out the beginnings and endings of all their customer journeys, this chain of experiences has no beginning or end. It’s made up of multiple brands continually exchanging data to give the customer a total experience that considers their individual preferences, behaviors, and future actions in real time. As implausible as it may seem right now – and possibly unethical due to data privacy concerns – linking experiences like this across different brands is a reality m