EY安永：2025年全球消费品行业状况报告：重拾品牌力量（英文版）

The Consumer Products industry is at a critical juncture. For decades, scale was the engine of growth — and big CP firms led the way. But the forces that once guaranteed success have weakened. In their place, a tougher landscape has emerged: one where size matters less, and where success lies in reestablishing relevance to consumers, customers and capital markets. In this report, we explore the risks and opportunities facing CP companies as they navigate this new terrain. We begin by examinin