Emplifi：2024年社交媒体投资回报率终极指南报告（英文版）

To achieve meaningful ROI from social media, brands must start with clearly defined goals and key performance indicators (KPIs) that align with broader business objectives. Without a well-defined strategy, it’s easy for social efforts to become scattered and for results to be inconsistent or hard to measure. When setting goals, it’s critical to consider both short-term and long-term business needs. Shortterm goals might include boosting brand awareness or increasing social engagement, while l