黑天鹅数据:2025年蒸馏酒和利口酒的未来报告(英文版).pdf |
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They are prioritizing balance over restriction. And want spirits and liqueurs to get a health - conscious, mindful upgrade. New drinking behaviors are emerging. From zebra striping to slow -sipping. They want to enjoy social and downtime occasions. But still feel good the next day. In this report, we are going to explore the key battlegrounds for Gen Z drinkers. We will analyze how alcohol brands can win the barfight and appeal to Gen Z consumers in 2026+.
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