LivePerson：2025年互联体验引领零售数字化转型白皮书（英文版）

The retail industry in 2025 faces transformative challenges and opportunities. While the sectorhas largely returned from pandemic disruptions, permanent changes have emerged: the 2024holiday season marked the first time online transactions exceeded in-store purchases, yetphysical retail remains dominant with over 80% of transactions still taking place in physicalstores and Gen-Z surprisingly preferring in-store experiences more than their Millennialpredecessors.