Veeva：2024年数字化您的SCP：医疗内容的模块化方法报告（英文版）

Medical content is different from promotional content - it'sall about clinical data, real-world evidence, and scientificnarratives. So, as you adopt a modular strategy for yourmedical content, why use a promotional approach? There arelessons to be learned from commercial models, but makingmodular work for medical starts by optimizing your scientificcommunication platform (SCP) and the processes thatsupport it.SCPs are inherently modular - key messages broken downinto components and organi