Circana：2025年家庭护理的演变超越清洁报告（英文版）

How consumers think and act when it comes to caring for their homes and living spaces has changed significantly in recent years. With the pandemic (mostly) behind us, Circana takes a fresh look at how consumers approach home cleaning, including examining routines, how and where they shop, and the products they use, and summarizes changes and opportunities for driving growth with these new and exciting dynamics.