imagino：2025年法国奢侈品行业调研报告（英文版）

The overriding driver of consumers buying luxury products over standard ones lies in quality – which is deemed to be the main reason 58% of French consumers choose luxury goods. This far outstrips all other reasons, such as trust in the brand and enduring and/or resale value – each of which account for around a third (35% and 31% respectively) of luxury sales. In a world of fast fashion and quick commerce, quality and longevity are interesting differentiators in the market and with a