Circana：2025年广告商如何赢得大型游戏报告（英文版）

Billions of advertising dollars are spent supporting major sporting events around the world. These events offer unique opportunities for brands to reach large and engaged audiences, but their high costs force marketers to carefully measure their effectiveness before justifying the investment. Measuring success goes beyond tracking ROI. It involves identifying and aligning with a range of key performance indicators (KPIs) that reflect immediate and longterm impacts