Newzoo：2024年全球游戏玩家研究报告-现代消费者与游戏互动探析（英文版）

Gaming remains a vital pillar of the media and entertainment landscape. Millions of players across generations turn to games to unwind, connect, and express themselves. And while the ecosystem may be more competitive than ever, many gamers are still eager for new experiences. The question is, how do you identify and reach the right gaming audiences? That's where the Global Gamer Study comes in. Our consumer insights product gathers attitudinal and behavioral data from gamers worldwide to