AdAge：2024年情感营销研究报告-揭秘美妆、健康与个人护理行业的快速增长秘诀（英文版）

Beauty, wellness and personal care are just that, personal. We integrate these products into our everyday routines. We apply them to our face, body, nails and hair, hoping to unlock the best versions of ourselves. We use them when we’re our most vulnerable and in our most intimate moments. They’re with us at our highest highs, our lowest lows and everything in between—from Gen Alpha and younger Gen Z teens who are first discovering selfexpression to boomer and Gen X consumers celeb