Sprinklr：2021年采用客户可以信赖的数据策略报告（英文版）

Customer loyalty programs—in which businesses offer customers something they value in exchange for first-party data—will become increasingly important as brands increasingly rely on first-party data strategies. Personalized loyalty programs that provide offers tailored to each customer’s individual preferences will likely be especially effective. Loyalty programs can also be a useful vehicle for allowing customers to opt in to special offers provided by two or more brands. In this case, the part