贝恩公司：2025年印度在线购物趋势报告：消费行为演进与商业模式创新共塑电子零售市场（英文版）

India has become a retail powerhouse over the last decade, ascending to the third largest retail market globally in 2024. The Indian e-retail market has surged to approximately $60 billion in gross merchandise value (GMV), boasting the world’s second-largest online shopper base. India’s consumption and discretionary spending have faced headwinds in recent years, with private consumption growth slowing from 11% pre-Covid (2017–19) to ~8% post-Covid (2022–24). This decline is driven by higher i