Justuno：2023年假日季第一方和零方数据策略指南报告（英文版）

In today's digital landscape, data is king. And in today’s holiday landscape, there is nothing more valuable than high-quality, owned data. It can be the difference between success and failure, a strong Q4, or a bleak EOY. In this ebook, we will dive into the world of zero and first-party data within the scope of the holiday season specifically. We’ll explore how
 e-commerce businesses can start collecting it now and then use it to build more effective BFCM strategies. Our approach will