Parks Associates：2024年流媒体市场现状分析：聚焦内容绩效-高管洞察报告（英文版）

The media and entertainment market is at a pivotal moment. Streaming video is now the dominant way that viewers consume content, and media companies large and small are experimenting with a mix of subscription-based and advertising-supported services across multiple distribution paths to generate revenue. To complicate these efforts, the streaming landscape is deeply fragmented. Providers must work to grow audiences through exposure on as many platforms as possible. This fragmentation makes for