IAS：2024年社交媒体状况报告：社交媒体营销中的品牌保护与传播策略（英文版）

The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands. However, social media’s varied nature makes it difficult for advertisers to gauge what kind of content will surround their ads — and consumers are increasingly discerning of ads near unsafe (inappropriate) content and misinformation. Advertisers should leverage this study to understand how consumers’ perceptions of and interactions with brands are influenced by the content surrounding ads on soc