NorveLL Jefferson：2024年国际动物福祉与生产展览会-农业食品营销趋势报告（英文版）

In a commodity industry like ours, the challenge is to craft a unique brand story or find an innovative way to communicate about sustainability. With the overuse of similar visuals and messaging, it becomes increasingly difficult to separate the wheat from the chaff. Standing out requires not only authenticity but also creativity in how sustainability is framed and presented to truly resonate with the audience. Top companies are proving their commitment to sustainability and customer care thr