IWSR&欧晰析咨询：2024年酒精饮料高端化趋势演变及展望报告（英文版）

After over two decades of steadily increasing spend levels, consumers in key alcohol consumption markets accelerated their more expensive tastes during Covid, motivated by additional unspent income and restrictions on travel and other leisure activities. Now the trend appears to be reversing as a combination of economic pressures and a trend for moderating consumption generally holds sway. We see this not only in beverage alcohol but in other luxury markets as well. The most affluent luxury s