Branch：2024年全球电信行业移动应用增长策略手册（英文版）

Mobile experiences are more convenient for customers and cut costs for telcos. Customer experience is the top digital transformation priority for telcos. Mobile apps have revolutionized how consumers engage with telcos. With just a few taps, consumers can access and manage their own accounts, make payments faster, troubleshoot issues, and upgrade or activate their devices or accounts. This level of convenience enhances customer satisfaction and fosters long-term loyalty. Customer service is b