Placer.ai：2024零售媒体领域新玩家的优势报告（英文版）

Even when foot traffic doesn't show a brand’s clear regional dominance, location analytics can reveal other metrics that signal its unique potential. Take the Richmond-Petersburg, VA, designated market area (DMA), for example. In May 2024, BJ’s Wholesale Club led the DMA with 41.2% of wholesale club visits, while Costco was a close second with 37.3% of visits. But despite BJ’s lead in visit share, Costco's Richmond audience was more affluent. Costco's visitors came from trade area