尼尔森IQ：2024年狂热者: 尼尔森关于西班牙裔媒体消费和体育参与的剧本报告（英文版）

Hispanics aren’t just watching the game, they’re changing it. Responsible for 71% of U.S. population growth between 2022-20231 and with more than $3 trillion in purchasing power2 , Latinos have tremendous influence on the U.S. economy and culture. From Latino food and music to business leaders and sports stars, our community is a key part of U.S. society. Now, Hispanic audiences are rewriting the playbook on how the U.S. engages with sports and sports media. Consider the U.S.’s recent surge o