尼尔森IQ：2024年饮料行业趋势报告：洞察消费者偏好赢未来畅饮商机（英文版）

Consumers are embracing healthier lifestyles, even in the beverages they drink. 'Tastes good' is no longer good enough – brands must think beyond traditional offerings to connect with today's conscious consumer. Functional beverages are dominating store shelves, low sugar and no sugar options are growing more popular, and there's no shortage of options to accommodate these preferences.