思略特：2025年个性化战略势在必行：人工智能营销赋能电信业增长研究报告（英文版）

Marketing and customer value management have become increasingly complex. Brands fight for customer attention, and consumers demand personalized, real-time engagement. Customer churn is at record levels. A single misstep can destroy years of carefully cultivated brand value. This dynamic has not spared telecom operators. Additionally, telecom operators face disruption from digital ecosystem players that threaten to capture customer value and remove telecom operators as owners of the customer