Amadeus：2024年酒店业备战黑五网一制胜指南报告-提升酒店在线影响力及在线预订转化率（英文版）

With Black Friday falling on the last couple of days of the month of November, hoteliers have a unique opportunity to influence bookings in both November and December. With that, your Black Friday/Cyber Monday campaigns would continue into the first week of December, lasting for a period of about 12 days, which includes a ramp up and a ramp down period to Black Friday and Cyber Monday. • Determine your budget – plan enough for November and December depending on the advertising channels you in