黑天鹅数据：2023年能量饮料的未来报告（英文版）

The energy drinks market is growing, growing and growing. US consumers spent $23.5 billion on this category in 2022, and that's predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this wave? Consumer behavior is changing, and so are their needs. They are paying more attention to what’s inside the can - looking for brands that provide healthier alternatives to high -sugar, high caffeine options. There is also a boom in demand for bev