罗兰贝格：2025年数据要务：生成式AI时代释放数据管理的价值研究报告（英文版）

T he year 2024 marked a watershed moment for Generative AI, with enterprise spending projected to reach USD 13.8 billion – a sixfold increase from the previous year's USD 2.3 billion.1 This dramatic surge reflects a fundamental shift as organizations move beyond experimental pilot projects and begin integrating AI in their core business strategies. In everything from AIpowered code assistants and round-the-clock support chatbots to enhanced enterprise search capabilities, companies are de