Moengage&Treasure Data&阿蒂法：2025年金融服务业跨渠道营销状况报告（英文版）

Technology is evolving faster than most brands can keep up, and consumer expectations are shifting just as quickly. Yet, many BFSI (Banking, Financial Services, and Insurance) marketers are still relying on outdated, siloed strategies despite the clear demand for seamless, cross-channel engagement. A deep dive into the marketing landscape of 2025 reveals stark realities: new trends are reshaping customer behavior, preferred channels are evolving, and the challenges of personalization, data pr