DoubleVerify：2025年全球趋势报告：欧洲、中东及非洲地区媒体质量洞察（英文版）

When ads appear in unsafe environments, aren’t viewable or are served to bots instead of real people, it leads to media waste — and ultimately, lost revenue. This is why it’s essential for advertisers to prioritize brand suitability, viewability, fraud prevention and attention optimization. These core dimensions of media quality directly impact campaign performance and ROI. As technology evolves and consumer behavior shifts, so do the risks and opportunities for brands. This report explores t