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麦肯锡:2025年包装的可持续性:全球消费者的内心世界报告(英文版)

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2025-07-07
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消费者 麦肯锡
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麦肯锡:2025年包装的可持续性:全球消费者的内心世界报告(英文版).pdf
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The years since 2020 have been a time of upheaval for consumers and companies alike, and packaging players are no exception. A global pandemic shifted consumption patterns,1 many countries went through a period of high inflation,2 and geopolitical uncertainty continues to reshape trade flows3 — sometimes profoundly. How have these factors affected the choices consumers make and especially their attitudes and sentiments toward packaging? To answer this question, in the first quarter of 2025 we


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