印度品牌价值基金会IBEF：2024年印度娱乐及媒体行业报告（英文版）

In 2024, the projected revenue in the Digital Media market in India is expected to reach US$ 10.07 billion. • As per the COTT 2023 Annual Report, the digital revenue for the year stood at an US$ 7.59 billion (Rs. 63,200 crore). Out of this revenue, there was a significant contribution from various streams with US$ 3.82 billion (Rs. 31,800 crore) were generated from AVOD (Advertising-based Video on Demand) and SVOD (Subscription-based Video on Demand) platforms, with AVOD accounting for US$ 2.