CXG集团：2025年白莲花效应下的泰国：微笑国度的款待艺术与康养之道报告（英文版）

In 2024, Thailand welcomed over 35 million international tourists, generating 1.8 trillion Baht ($53 billion) in tourism revenue, a 26.3% increase from 2023, nearing the pre-pandemic level of 40 billion. The Tourism Authority of Thailand (TAT) forecasts 36 to 39 million visitors in 2025, generating 1.98 to 2.23 trillion Baht ($58.1 billion to $65.4 billion). Having seen pre-pandemic success with 40 million visitors in 2019, tourism’s significant role as a growth driver is well-established. Th