×
img

IAS:2025年全球媒体质量报告(第20版)(英文版)

发布者:wx****c8
2025-05-28
2 MB 24 页
自媒体
文件列表:
IAS:2025年全球媒体质量报告(第20版)(英文版).pdf
下载文档

Ad fraud is a drain on advertising budgets, siphoning an estimated $100 billion of ad spend in 2024, while reducing ad efficacy and chipping away at publisher revenue.1 Running campaigns without fraud protections is risky — and leaves campaigns increasingly vulnerable to bad actors. Fraud rates for non-optimized campaigns have been on the rise since the first half of 2023. In 2024, fraud rates rose 19.0% from the year prior, reaching a four-year high of 10.9% by the end of 2024.


加载中...

本文档仅能预览20页

继续阅读请下载文档

网友评论>

开通智库会员享超值特权
专享文档
免费下载
免广告
更多特权
立即开通

发布机构

更多>>