Muck Rack：2025年公关行业状况报告（英文版）

AI tops PR priorities: 59% of PR pros say AI and automation will grow in importance over the next five years, ahead of media relations (35%) and strategic planning (33%). 77% already use tools like ChatGPT in their workflow. • Earned media is harder to secure: 72% cite low journalist response rates, and 62% report shrinking media lists in relevant beats. Only 2% say it has not become harder to earn coverage. • Pitching is broad but often impersonal: Nearly half pitch more than 20 journalists