Veeva：2024年商业领袖数字卓越指南报告（英文版）

Data is key to understanding HCP preferences and adapting to hybrid engagement, but its analysis must be done at the right level of granularity. Instead of requiring that reps solve the engagement puzzle customer by customer, consider turning to industrywide data to accelerate ramp-up. As an industry benchmark, Veeva Pulse data provides a global and local view of HCP engagement across hundreds of life sciences companies. Global pharma leader Takeda uses the insights gleaned from Veeva Pulse t