Capgemini：2023生成式人工智能与营销角色的演变&CMO的策略（英文版）

Redefining and augmenting, not replacing human creativity Generative AI is not replacing human creativity; instead it’s redefining it and acting as a catalyst for innovation. More than half of the organizations surveyed say that balancing AI and human creativity is an ongoing challenge. But the strong consensus among marketers is that generative AI will not diminish but rather augment human creativity in the long run. It seems inevitable that marketing roles will be profoundly impacte