赛仕软件（SAS）：2025年营销人员与人工智能：深入探索AI应用新维度研究报告（英文版）

Twelve months ago, marketers were diving into the shallow end with GenAI. Today, our research shows that marketers have powered ahead with the adoption of GenAI technologies, primarily large language models (LLMs). A very small percentage of marketing organizations in 2025 are using synthetic data generation, small language models or digital twin technologies – so all mentions of GenAI will be referring to large language models. In 2025, the adoption of GenAI among marketers increased signifi