KAWO：2023年中国社交媒体平台指南报告（英文版）

As of December 2022, the Internet penetration rate reached 75.6% in China. The number of netizens in China exceeded 1.067 billion, and 95.13% of these netizens used social media. The average Internet user spent 26.7 hours a week on the Internet, and 99.8% of them used mobile phones to access the Internet. The era of mobile screens has been rapidly changing people's living habits, and the ever-evolving technologies have provided marketers many different possibilities to build social camp