Brand Finance:2024年全球餐饮品牌价值报告(英文版).pdf |
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Nestlé (brand value down 7% to USD 20.8 billion) continues to hold the title of the world’s most valuable food brand. Despite a decline in brand value, Nestlé's strong brand equity and resilience have helped it maintain its top position in the global food industry. Nestlé’s ability to adapt to changing consumer preferences and maintain a diverse product portfolio has been instrumental in its continued success.
Lay’s (brand value up 9% to USD12 billion) has climbed to the second posi
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