Blueconic：2024媒体和出版业数据驱动广告的未来报告（英文版）

As previously noted, cookie deprecation landed third on publishers’ list of top concerns. This finding suggests that Google’s continued delays to end third-party cookies may have lulled many into a false sense of security. But make no mistake – when the final cookie crumbles, the ramifications will be swift and intense. Publishers must prepare for this new world where personalization and audience targeting are entirely new types of pursuits. Yet only 12% of respondents report being very