Teads：2025年英国联网电视（CTV）市场脉搏调查报告（英文版）

ConnectedTelevision(CTV) is a subset of over-the-top(01T)media services, where video content is deliveredvia the intemet and shown on smart TVs, either directly orthrough set-top boxes,game consoles and streamingsticks.Although CTVapps usually differ depending on theirmonetisation method, the introduction of ad tiers inservices that originallyused to be subscription-basedmade things more complicated, Today, one app can act asboth AvOD (ad-supported video on demand) and SVOD(subscription-based