impact：2023东南亚电商网红营销研究报告（英文版）

This is an important moment for e-commerce in Southeast Asia. The market has evolved from breakneck early growth to a new phase of maturity, requiring brands and retailers to work harder than ever to stand out and succeed. The e-commerce landscape is also shifting rapidly, with new channels, platforms, brands, and consumer expectations emerging across the region. We decided to look at influencer marketing against this backdrop. While influencer marketing has been part of e-commerce marke