Data Appeal：2025年重塑国际旅游的五大趋势研究报告（英文版）

In 2024, overtourism has become a major challenge for destination managers. Overcrowding, rising costs, and declining experiences for both locals and visitors are raising serious concerns about the long-term future of tourism. This growing issue is reflected in public interest—Google searches for overtourism have surged from 380,000 results in 2023 to over 2 million in 2024 (as of this writing). As the problem intensifies, it’s clear that destinations must act to manage visitor numbers and ba